May 3, 2021The “Techno-Phobic” Research Secret That Helped a Once Unknown Author Sell 12 Million Books in Over 30 Languages!Here’s a simple and barbarically low-tech idea that can cut the time it takes you to write a sales promo, doubling your productivity and output in the process. It was invented by mega New York Times bestselling author Elizabeth Gilbert and all it requires is some index note cards, a…Libertarianism4 min readLibertarianism4 min read
May 3, 2021Why the Enemy of Your Customer is Your Best Friend and Means Money in the BankPerhaps no newspaper in the world is more synonymous with the world “tabloid” than the UK newspaper, The Daily Mail. In fact, I would go so far as to say that “the Mail” INVENTED the tabloid news industry or at least the 20th-century version of it. If you’re not a…Libertarianism2 min readLibertarianism2 min read
Apr 30, 2021The “No-Frills” Olive Oil Sales Page That You’ll be Quoting from for YearsGary Bencivenga has been called the world’s greatest living copywriter, even by people who could also be called the same! He’s written some of the most successful ads and sales letters in human history, from the famous “Do you make these mistakes in job interviews?” ad, as well as massive…Libertarianism3 min readLibertarianism3 min read
Apr 30, 2021“I Wouldn’t be Friends with Somebody Who Watches My Show!”: Money-Making Confessions from America’s Most Notorious and Raunchy Talk Show Host“The people went crazy. There were front-page editorials blasting me . . . how dare I do this. I’m supposed to be on the city council dealing with city issues. What’s all this about?” This was the day he introduced a symbolic city-wide resolution declaring that it was illegal for…Libertarianism5 min readLibertarianism5 min read
Apr 30, 2021How One Tiny “Mom and Pop” Activist Group in Ohio Run by Fun-Hating Religious Zealots Accomplished the Ultimate Goal in American PoliticsIt’s hard to believe now but the United States of America — the only country to put the words “life, liberty, and the pursuit of happiness” as its founding slogan — actually managed to get a constitutional amendment passed that banned alcohol for close to 15 years from 1919 to…Libertarianism4 min readLibertarianism4 min read
Apr 30, 2021Look Inside Your Refrigerator for This Marketing History LessonOne of the greatest consumer psychology books you could ever read is Robert Cialdini’s Influence: The Psychology of Persuasion. If you’ve never read the book (and you SHOULD read it), it’s about how “compliance practitioners” (Cialdini’s term for people whose job it is to persuade people) like salespeople, advertisers, negotiators…Libertarianism3 min readLibertarianism3 min read
Apr 30, 2021The $4.5 Million Donation Letter Heard Round the WorldIf you’re a direct response marketing copywriter or entrepreneur who writes their own sales copy and wants to learn how to write better copies that maximize your sales and income, you should study the Admiral Byrd expedition letter. No less an authority than Gary Halbert — one of the top…Libertarianism6 min readLibertarianism6 min read
Apr 30, 2021The “Scarce Abundance” Strategy for Ruthlessly Depriving Your Customers of ChoicesIt’s not exactly a profound statement these days to say that it feels like we have more choices than we’ve ever had in all of human history. Indeed, just pull up YouTube and behold the thousands of videos that are offered up to you the moment you get on the…Libertarianism5 min readLibertarianism5 min read
Apr 30, 2021The Strange Tale Of a 1950s’ Nursery School Teacher Who Transformed an Obsolete, “Has-Been” Product Nobody Wanted into a $10 Billion Global JuggernautDid you ever hear the story of the $10 billion piece of clay goop? Here’s the story: Back in the 1920s and 30s, most American homes were heated with coal-fire furnaces because it was the cheapest and most efficient option. However, one particularly nasty side effect of the coal furnaces…Libertarianism6 min readLibertarianism6 min read
Apr 30, 2021Getting Legal and Squeaky Clean Sales Through the Same Principles That Political Campaign Opposition (“Oppo”) Researchers Use to Find Out Politicians’ Deepest, Darkest SecretsPolitical opposition researchers have one goal in life, which is to dig up “by hook or by crook” the information that will critically damage and defeat their client’s election opponent. They’re known for digging through a candidate’s or someone close to the candidate’s student records, criminal records, social media accounts…Libertarianism3 min readLibertarianism3 min read
