David LowenthalThe “Techno-Phobic” Research Secret That Helped a Once Unknown Author Sell 12 Million Books in Over…Here’s a simple and barbarically low-tech idea that can cut the time it takes you to write a sales promo, doubling your productivity and…May 3, 2021May 3, 2021
David LowenthalWhy the Enemy of Your Customer is Your Best Friend and Means Money in the BankPerhaps no newspaper in the world is more synonymous with the world “tabloid” than the UK newspaper, The Daily Mail. In fact, I would go so…May 3, 2021May 3, 2021
David LowenthalThe “No-Frills” Olive Oil Sales Page That You’ll be Quoting from for YearsGary Bencivenga has been called the world’s greatest living copywriter, even by people who could also be called the same!Apr 30, 2021Apr 30, 2021
David Lowenthal“I Wouldn’t be Friends with Somebody Who Watches My Show!”:“The people went crazy. There were front-page editorials blasting me . . . how dare I do this. I’m supposed to be on the city council…Apr 30, 2021Apr 30, 2021
David LowenthalHow One Tiny “Mom and Pop” Activist Group in Ohio Run by Fun-Hating Religious Zealots Accomplished…It’s hard to believe now but the United States of America — the only country to put the words “life, liberty, and the pursuit of…Apr 30, 2021Apr 30, 2021
David LowenthalLook Inside Your Refrigerator for This Marketing History LessonOne of the greatest consumer psychology books you could ever read is Robert Cialdini’s Influence: The Psychology of Persuasion. If you’ve…Apr 30, 2021Apr 30, 2021
David LowenthalThe $4.5 Million Donation Letter Heard Round the WorldIf you’re a direct response marketing copywriter or entrepreneur who writes their own sales copy and wants to learn how to write better…Apr 30, 2021Apr 30, 2021
David LowenthalThe “Scarce Abundance” Strategy for Ruthlessly Depriving Your Customers of ChoicesIt’s not exactly a profound statement these days to say that it feels like we have more choices than we’ve ever had in all of human…Apr 30, 2021Apr 30, 2021
David LowenthalThe Strange Tale Of a 1950s’ Nursery School Teacher Who Transformed an Obsolete, “Has-Been” Product…Did you ever hear the story of the $10 billion piece of clay goop?Apr 30, 2021Apr 30, 2021
David LowenthalGetting Legal and Squeaky Clean Sales Through the Same Principles That Political Campaign…Political opposition researchers have one goal in life, which is to dig up “by hook or by crook” the information that will critically…Apr 30, 2021Apr 30, 2021
